I’ve got a relative in my family who has his own business in Ohio. He does carpet cleaning in Parma. He has been in business for a while, doing a lot of study and research. After a while, he started to invest in certain types of equipment, and was also trying to get contracts for his services here and there. It didn’t matter at all if they were small jobs or jobs that didn’t pay too well. He was just glad to be doing the business, and at least breaking even or only losing a little bit at the end of the day. He chalked it up as experience and just kept it moving.
There is definitely something to be said about that. But the problem that he ran into was the fact that he got too comfortable. Sure, the experience is great, but in more cases than not, in order to stay in business your business has to at least start paying for itself. Instead of working mostly on getting business, he was spending most of his time doing the work of the business and doing most or all of the carpet cleaning himself. He was hardworking but hardly paid.
It wasn’t until this family member decided to start working on selling himself and polishing up his approach that things started to change in a very positive and profitable way. He completely changed the way he represented his business, Parma’s Honest Carpet Cleaning. He decided that he was the best representative for his carpet cleaning business. That sounds like an icon to me. What about to you?
Now let’s answer the questions asked in the title of the post. Is he an insignificant icon or not? I guess you could really say it depends on who you are. The reason this is so is because it’s based on so many things that it will take too much time to cover on this post. But let me give you an example. If you are the type of person that is truly unconcerned with anybody or anything unless it directly effects yourself and/or your family or inner circle of people, then you probably would say yes he is an insignificant icon. But the reality is that him and his family are financially free. He is able to spend a good quantity of quality time with his family and is teaching younger people under him to become successful entrepreneurs. Not to mention the fact that the people in Parma Ohio have been blessed with a quality service that is good for them and their families. The best part about this is the service they receive from my relative is truly honest and is done exceptionally well.
If you look at it from that perspective, then I would have to say that he is a significant icon. Sure he’s not making an astronomical bang in the whole world, but i think it would be unfair to say that it has no effect. Every little bit counts. It’s when everyone gives that little bit that it becomes momentous!